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In a market where high-end sales are diminishing, the man temporarily in charge at Apple needs to make a bold move to safeguard its future. Discouraging news for Apple. NPD reckons that fewer people are buying its machines in the US as the credit crunch bites. Are we surprised? No. It was utterly predictable that, as the implausible high-wire act that was consumer spending in the US tipped over and began the long drop into recession, it would hit the companies that offered the highest-priced goods. Houses aren't selling. The Humvee isn't selling. And BMW - a marque that people often compare to Apple, saying "Apple is like the BMW of computers - and you don't see them selling cheap ones!" - is pinning its hopes on the Mini, after seeing overall BMW sales drop by 24% year-on-year in January. (Soon after that piece appeared, it fired 850 agency staff at the Mini plant in Cowley. So perhaps things aren't even that good.)
Posted: 24/02/2009 20:52:03
Should Apple make a netbook?
Should Apple make a netbook?
Source: Guardian
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